Official Rules

Little Caesars® Bowl Game Bonanza Sweepstakes & Instant Win Game
Official Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

OPEN ONLY TO INDIVIDUALS WHO ARE ELIGIBLE LEGAL RESIDENTS OF THE 50 UNITED STATES OR THE DISTRICT OF COLUMBIA AND WHO ARE AT LEAST 18 YEARS OF AGE AS OF THE DATE OF ENTRY

1. BRIEF OVERVIEW OF PROMOTION: Little Caesars® Bowl Game Bonanza Sweepstakes & Instant Win Game ("Promotion") starts 10/30/09 at 12:00 A.M., ET and ends 11/30/09 at 11:59:59 P.M, ET ("Promotion Period"). The Promotion consists of an Instant Win Game (sometimes referred to as "Game") as described in Rule 2 below and a Sweepstakes. Each day that you sign on to the website during the Promotion Period and follow the instructions, you will receive one (1) opportunity to play the Game and one (1) entry into the Sweepstakes. Regardless of the email address you use, you may only play the Game (sometimes referred to as "Game Play") once each day throughout the Promotion Period. You may only win one (1) Instant Win Game Prize and one (1) Sweepstakes Prize throughout the Promotion Period. A day will be deemed to start at 12:00 A.M., ET and end at 11:59:59 P.M. of a calendar day. The computer of PrizeLogic, LLC ("PrizeLogic"), the independent web design agency administering this Promotion, shall be deemed to be the official Promotion clock.
2. INSTANT WIN GAME: (A) HOW TO PLAY: Visit www.LCPizzaBowl.com (the "Website") during the Promotion Period, register by entering and submitting all of the requested information, e.g., your first and last name, email address, complete street address, date of birth, and follow the instructions to enter the Promotion Code which is available on in-store displays at participating Little Caesars locations.

If you do not have the Promotion Code available from the Little Caesars display, you may use the following code to enter and play: GOLC

After you have successfully registered, you will receive on-screen instructions on how to play the Instant Win Game. You will be immediately notified if you are a potential Instant Win Game Prize Winner, pending verification of your Game Play, verification of your eligibility and compliance with these Official Rules. Winners of an Instant Win Game Prize are not eligible to win another Instant Win Game Prize; however, they can return to the website once each day during the Promotion Period for another opportunity to play the Instant Win Game and to automatically receive an entry into the Sweepstakes. In order for your Game Play to be a potentially winning Game Play, it must have occurred either at the exact randomly predetermined winning time as determined by PrizeLogic, or if no Game Play has occurred at that exact time, it must be the Game Play that occurred at the closest time following the randomly predetermined winning time. All winning Instant Win Game Prize and Sweepstakes Prize winners are subject to verification and compliance with these Official Rules as determined by PrizeLogic, whose decisions are final and binding in all matters pertaining to this Promotion. (B) INSTANT WIN GAME PRIZES: A maximum of One Thousand Instant Win Game Prizes, each consisting of a Ten Dollar ($10.00) Little Caesars Gift Card, are available to be won throughout the Promotion Period. ARV: $10.00 each; Total ARV: $10,000. Gift Cards must be used in accordance with their terms and conditions as such are stated at www.LittleCaesars.com and as allowed by law. Little Caesar Enterprises, Inc. ("Sponsor") is not responsible for and will not replace any misplaced, lost, or stolen Gift Cards. Gift Cards are not redeemable for cash and they are not transferable or substitutable, except by Sponsor with one of equal or greater value. Limit: One (1) Instant Win Game Prize per person or household address throughout the Promotion Period. Instant Win Game Prizes will be mailed to Instant Win Game Prize Winners on or about 1/15/10. If Instant Win Game Prizes are returned as undeliverable, they will not be awarded to alternate entrants. NOTE: In no event will more Instant Win Game Prizes be awarded than are stated in these Official Rules. In the event that due to technical, mechanical or other errors, there are more potential winners of an Instant Win Game Prize than are stated in these Official Rules, a random drawing among the claimants will be held to determine the Instant Win Game Prize Winner(s). (C) ODDS OF WINNING AN INSTANT WIN GAME PRIZE: Odds of winning an Instant Win Game Prize depend on the date and time of Game Play and number of eligible Game Plays. (D) DIDN'T WIN SPECIAL DISCOUNT COUPON OFFER: The first time that you receive a Game message informing you that you are not an Instant Win Game Prize Winner, you will also receive instructions informing you how to download and print a one-time only Little Caesars coupon good for one portion of FREE Crazy Bread when you purchase any Little Caesars HOT-N-READY® Pizza. Coupon expires 12/07/09.
3. SWEEPSTAKES : (A) HOW TO PLAY: Each day during the Promotion Period that you play the Instant Win Game, you will automatically receive one (1) entry into the Sweepstakes. (B) RANDOM DRAWING: On or 12/2/09, PrizeLogic will select one (1) potential Grand Prize Sweepstakes Prize Winner and five (5) potential First Prize Sweepstakes Winners in a random drawing from among all of the eligible entries received during the Promotion Period. GRAND PRIZE (1): The Grand Prize Sweepstakes Winner will receive a trip for four (4) persons to the Little Caesars Pizza Bowl™ scheduled to be held in Detroit, MI on 12/26/09 consisting of round trip coach airfare for four; ground transfers to and from the airport/hotel; 3 days/2 nights hotel accommodations ( 2 standard rooms/double occupancy) at a hotel designated by Sponsor; four (4) VIP Suite tickets to the Little Caesars Pizza Bowl™ Game; Three Hundred Dollars ($300) spending money; and one year's worth of Little Caesars Pizza, to be awarded as 52 - $10 Little Caesars Gift Cards, based on one (1) large HOT-N-READY pepperoni pizza, 1 Crazy Combo and a 2 liter beverage, each week for 52 weeks ($520). Total Trip ARV: $7,370, depending on city of origin. Gift Cards must be used in compliance with their terms and conditions and as allowed by law. Sponsor is not responsible for misplaced, lost, tampered with or stolen Gift Cards. FIRST PRIZE (5): Each First Prize Sweepstakes consists of a Bowl Game Trip to a 2009-2010 season college football Bowl Game to be selected by each First Prize Sweepstakes Winner from a list of Bowl Games and dates to be provided by Sponsor, subject to availability. Regardless of the specific Bowl game and destination, each trip will consist of round trip coach airfare for two; ground transfers to and from the airport/hotel; 3 days/2 nights hotel accommodations (1 standard rooms/double occupancy) at a hotel designated by Sponsor; and Three Hundred Dollars ($300) spending money. Total ARV of each trip up to $3,510, depending on Bowl Game and city of origin. NOTE: The final determination of which First Prize Sweepstakes Winner will receive which Bowl Game Trip shall be made by Sponsor, in its sole discretion. Regardless of Sweepstakes Bowl Game Trip, all reservations and accommodations will be as arranged by Sponsor. All expenses not specified above including, but not limited to, meals, room service, laundry service, spa treatments, alcoholic and non-alcoholic beverages, mini-bar, local and long distance telephone calls, merchandise and souvenirs, incidental and personal expenses, gratuities, insurance, and all other expenses incidental to the acceptance, participation in and enjoyment of the trip, are solely each Sweepstakes Prize Winner's responsibility. Sponsor has no responsibility for lost, stolen, misplaced or mutilated tickets and/or travel documents, baggage, flight delays, or any other occurrences beyond its control. Guests may not be minors in their respective state of residence unless the Sweepstakes Prize Winner is their parent/legal guardian or spouse. Each Sweepstakes Prize Winner and his/her guests must possess required travel photo identification documents prior to ticketing and must travel together on same itinerary. The trips must be taken on the travel dates to be specified by Sponsor or they will be forfeited. Sponsor has no liability for a Sweepstakes Winner's (or his/her guest's) inability to utilize the trip as arranged by Sponsor. Should the actual value of the trip be less than the TARV stated above, a Sweepstakes Winner is not entitled to the difference in value. No trip is redeemable for cash, is non-transferable or substitutable except by Sponsor with a prize of equal or greater value; and it may not be sold or offered for sale on the Internet or through any other medium. Notwithstanding the foregoing, the Grand Prize Sweepstakes Winner may, at his/her option, elect to receive a check in the amount of Two Thousand Five Hundred Dollars ($2,500) as his/her Grand Prize and a First Prize Sweepstakes Winner may, at his/her option, elect to receive a check in the amount of One Thousand Dollars ($1,000) as his/her Sweepstakes Prize instead of the Sweepstakes Prize they would have otherwise received, without any further responsibility on the part of Sponsor to such Sweepstakes Winner. (C) NOTIFICATION OF POTENTIAL SWEEPSTAKES WINNERS: Each potential Sweepstakes Winner will be notified within approximately three (3) days of the Random Drawing by either phone, email, mail, postal mail and/or courier. Each potential Sweepstakes Winner, or his/her parent/legal guardian if potential Sweepstakes Winner is a minor in his/her state of residence, will be required to sign and return a notarized Affidavit of Eligibility/Compliance (including, without limitation, providing his/her respective Social Security Number for tax purposes) and a Liability/Publicity Release, as allowed by state law, by the return date specified in the prize notification letter. Additionally, each Sweepstakes Prize Winner will receive a Form 1099 in the amount of the actual value of the Prize, as required by law. Sponsor may, at its sole discretion, disqualify and select an alternate potential Sweepstakes Prize Winner if: (a) a potential Sweepstakes Prize Winner fails to respond to notification within the time specified by Sponsor; (b) the return of notification as undeliverable; (c) a potential Sweepstakes Prize Winner's failure to provide Sponsor with satisfactory proof of age, identity and residency; (d) a potential Sweepstakes Prize Winner's failure to execute and return an Affidavit of Eligibility/Compliance (including, without limitation, providing his/her respective Social Security Number for tax purposes) and a Liability/Publicity Release by the return date specified by Sponsor, regardless of the cause of such failure; (e) a potential Sweepstakes Prize Winner's failure to be available to complete the trip within the time period set forth herein; (f) a potential Sweepstakes Winner's guests' failure to execute and return a Liability/Publicity Release by the return date specified by Sponsor, regardless of the cause of such failure; or (g) any other non-compliance with the Official Rules. All federal, state and local taxes are the sole responsibility of the Sweepstakes Winner. Prior to the award of a Prize, Sponsor reserves the right to require a potential Winner to submit to a confidential background check to confirm eligibility as a condition of awarding the Prize to help ensure that the use of any such person in advertising or publicity for the Promotion will not bring Sponsor & Others into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Promotion as determined by Sponsor in its sole discretion. (D) ODDS OF WINNING: The odds of being selected as a Sweepstakes Winner depend on the number of eligible entries received during the Promotion Period.
4. ELIGIBILITY: All legal residents of the 50 United States and District of Columbia, 18 years and older as of time of entry, are eligible to enter the Promotion except persons who are officers, directors, franchisees, employees and independent contractors (and members of household or their immediate family, i.e. spouse, parent, child, sibling, the "steps" of each and their household members) of Sponsor, its advertising, promotion and web design agencies, including PrizeLogic (collectively, "Sponsor & Others"), and other individuals/entities associated with this Promotion are not eligible to enter or win. NOTE: Notwithstanding the above, officers, directors, and employees of Ilitch Holdings, Inc. other than those of Little Caesar Enterprises, Inc. are eligible to enter and win.
5. INTERNET/LIMITATIONS OF LIABILITY: Sponsor & Others, are not responsible for illegible, lost, late, incomplete, stolen, misdirected postage due, or undeliverable, email, or postal mail; or for any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt or jumbled transmissions, service provider/Internet/web site/use net accessibility, availability, or traffic congestion, or any technical or typographical error, or unauthorized human intervention, or the incorrect or inaccurate capture of registration information, or the failure to capture, or loss of, any such information. Sponsor & Others are not responsible for any incorrect or inaccurate information, whether caused by web site users, or by any of the equipment or programming associated with or utilized in the Promotion and assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to any web site(s). Sponsor & Others are not responsible for any injury or damage, whether personal or property, to participants or to any person's computer related to or resulting from participating in this Promotion. If, for any reason, the Promotion is not capable of running as planned, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion in a manner deemed fair and appropriate by Sponsor, including selection of winners from among eligible entries received prior to such cancellation, termination, modification or suspension. IN NO EVENT WILL SPONSOR & OTHERS BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR PARTICIPATION IN THIS PROMOTION OR ACCEPTANCE OF ANY PRIZE. Sponsor reserves the right to disqualify any individual found, in its sole opinion, to be tampering with the operation of the Promotion; to be acting in violation of these Official Rules; or to be acting with the intent to disrupt the normal operation of this Promotion or to be acting in an unsportsmanlike manner, as determined in Sponsor's sole discretion. Any use of robotic, automatic, macro, programmed, third party or like methods to participate in the Game will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON (S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.
6. PRIVACY POLICY: Any personally identifiable information collected during an entrant's participation in the Sweepstakes will be collected by Sponsor and used by Sponsor and its agents in accordance with Sponsor's Privacy Policy as such is stated at www.littlecaesars.com/includes/privacy.asp.
7. PUBLICITY RIGHTS: By accepting a Prize, each Instant Win Game Prize and Sweepstakes Prize Winner, agrees to allow Sponsor and/or Sponsor's designee the perpetual right to use his/her name, photos and/or likeness, and statements for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, world wide, including but not limited to on the World Wide Web and Internet, without notice, review or approval and without additional compensation except where prohibited by law.
8. RELEASE: By participating in this Promotion, each participant releases and agrees to indemnify and hold harmless Sponsor & Others from and against any and all costs, claims, damages, or any other injury, whether due to negligence or otherwise, to person(s) or property (including, without limitation, death or violation of any personal rights, such as violation of right of publicity/privacy, libel, or slander), due in whole or in part, directly or indirectly, to participation in the Promotion, or arising out of participation in any Promotion-related activity or travel-related activity, or the receipt, use or misuse, of any Game or Sweepstakes Prize or trip/activity-related thereto, whether hosted by Sponsor or a third party.
9. GENERAL: By participating in this Promotion, participants agree to abide by these Official Rules. The decisions of PrizeLogic and/or Sponsor shall be final and binding in all matters pertaining to this Promotion. Sponsor is not responsible for postage-due, late, lost, counterfeited, illegible or tampered entries/mail. In the event of a dispute as to the identity of a winner based on an email address, the winning entry will be declared made by the authorized account holder of the email address submitted at time of entry. "Authorized account holder" is defined as the natural person who is assigned to an email address by an Internet access provider, on-line service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of Michigan. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) of the appropriate Michigan State Court located in Macomb County, Michigan. Should there be a conflict between the laws of the State of Michigan and any other laws, the conflict will be resolved in favor of the laws of the State of Michigan. All judgments or awards shall be limited to actual incurred out-of-pocket expenses (excluding attorneys' fees) associated with participation in this Promotion and shall not include any indirect, punitive, incidental and/or consequential damages. The Promotion is void where prohibited.
10. WINNERS LIST: To obtain the names of the Sweepstakes Winners, send a properly stamped, self-addressed envelope to: Little Caesars Bowl Game Bonanza Winners List, 35610 Mound Rd., Dept. 250, Sterling Heights, MI 48310-4725 by 12/31/09.
11. SPONSOR: Little Caesar Enterprises, Inc., 2211 Woodward Avenue, Detroit, MI 48201-3467.
Little Caesars® Bowl Game Bonanza Sweepstakes & Instant Win Game Rules may not be published or re-printed in whole or in part without the express prior written consent of Little Caesar Enterprises, Inc.